Resume
Experience
July 2023 - Present
FREELANCE MARKETER
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Working on a range of clients, providing strategy and execution across channels such as email marketing, copywriting, social media and product launch strategy.
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One Playground: Developed and executed comms strategy including email marketing, blogs and SEO strategy and execution, and landing page design and creation.
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LO-KI: Developed a re-brand strategy focusing on social media, influencers and email marketing to launch a new look and feel and a new product collection.
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The After School Cookie Club: Developed and executed an email strategy to drive new sales and awareness of new locations.
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Home And Dry: Managed social media including strategy, creation and community management. Introduced email marketing.
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Eddys: Worked on a new brand’s go-to-market strategy, supporting all aspects and owning copywriting, tone of voice, emails and landing pages.
AUG 2020 - July 2023
COMMUNICATIONS MANAGER
Fresh Fitness Food
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Lead and supported on the planning, development and organisation of marketing campaigns.
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Content strategist and copywriter, developing the company's tone of voice and building an engaging and creative multi-channel body of work via ideation, writing, designing, and editing content.
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Managed company blog, capitalising on SEO opportunities, such as keyword research and link building. Wrote articles, briefed internal and external teams to contribute articles, and proofread and edited all content.
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Designed and wrote search-optimised landing pages via Unbounce and WordPress.
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Developed, wrote, and designed email strategy via Hubspot.
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Owned social media strategy, content and community management, working closely with graphic designers and content creators, as well as producing content myself. Engaged with online community.
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Developed a best-practice model for engaging influencers as a new, content-rich acquisition channel.
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Collated data to report on progress and performance and use analytics to drive decision-making.
COMMUNICATIONS SPECIALIST: August 2021-2022
MARKETING EXECUTIVE: August 2020-2021
Aug 2019 - Aug 2020
COMMUNICATIONS PLANNER
OMD UK
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Communications planner across a range of multinational accounts, including McDonald’s, FedEx and Eurotunnel.
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Managed accounts, advised, developed and planned advertising campaigns on both online and offline channels including paid social, PPC, online print, and offline channels such as OOH, TV and Cinema. This included which channel mix would be appropriate for the type of campaign, audience, time of year and product.
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Analysed past campaigns, competitors, consumer behaviour and current and future trends to help direct advertising strategies.
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Support on pitches to drive agency growth.
COMMUNICATIONS GRADUATE: August 2018-2019
Sept 2017 - July 2018
INTERN
La Residencia de Estudiantes, Madrid
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Public-Relations role organising events for a range of industries; from creative arts, to science and technology.
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All work was done in Spanish, and projects involved organisation and running of events such as conferences, concerts and exhibitions; translating; CRM; and administrative tasks.
Sept 2016 - Feb 2017
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Article writing for Boohoo’s online magazine, The Fix, on a range of health and fitness topics.
WRITER
The Fix, BooHoo
Education
2014 - 2018
UNIVERSITY OF EXETER
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Bachelor of Arts with Combine Honours in History and Spanish. Upper Second Class.
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Year abroad working in Madrid, Spain.
2007 - 2014
ST GEORGES ASCOT
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A Levels: A* History, A Spanish, B English
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GCSEs: 7 A*s, 3 As, 1B
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Head Girl
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A* EPQ
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AQA Bacaluareate
Additional Experience
Skills & Interests
L3 Personal Trainer and L2 Fitness Instructor.
Spin instructor at Ride Republic, Third Space and on the Gymshark Training App
Wrote a health and fitness blog for 3 years with a related Instagram account
Understanding of SEO, Google Analytics, Hubspot, Unbounce, Canva, Wordpress, and Shopify.
Languages
English (native)
Spanish (proficient)